Page impressions is number of visited pages.
CPM shows you how much revenue you can expect to earn for every 1000 imrpessions. If you have 3000 page impressions and earn 18$, your CPM is 6$, and you'll earn 60$ for 10000 page impressions.
CPM=earnings/page impressions X 1000
With CTR you'll know how much clicks on ads to expect. CTR shows you clicks per 100 page impressions.
CTR=clicks/page impressions X 100
With these reports you can predict how much you'll earn and how to increase your revenue.
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